Crafting a product narrative to drive online commerce
Client : Suna Bonometti
As a new emerging company, the objective for Whatnot was to establish a visual brand language that could evolve in tandem with with Suna Bonometti’s creative vision.
The photographs needed to relay and ease of wearing these strong statement pieces along with showcasing the high level of craftsmanship. In addition to these parameters the photos needed to feel at home in an online commerce setting while driving engagement in a social feed.