A Photo, Video and Design Practive

Humanscale Lightfall

Client: Humanscale
Art Direction: Todd Bracher Studio

Lightfall was a photoshoot art directed by Todd Bracher Studio for Humanscale with aim to capture how beautifully engineered light sculpts the natural world.

With new products along side brand best sellers from the past 20 years, the intention of Lightfall was to unite the designs with a cohesive visual language. Additionally, the brand assets needed to be versatile enough to move from a print ads in magazines, to 9’ wall decals and on the companies site and social feeds.